Applied Marketing Strategies
Course DirectorySNHU MKT205 has no listed prerequisites and is required by 15 other courses.
Undergraduate · 3 credits
Students will learn how the marketing mix is used to position a product or service for a specific target market by analyzing pricing, distribution, product development, and promotional strategies. By applying marketing and consumer research, students will generate informed recommendations. Students will also examine the impact of communications and distribution channels on marketing efforts.
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No listed prerequisites for this course.
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