Principles of Integrated Marketing Communications
Course DirectorySNHU MKT229 has 1 direct prerequisite and is required by 1 other course.
Undergraduate · 3 credits
This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
Prerequisite Tree
- MKT205 — Applied Marketing Strategies
Interactive Prerequisite Graph
This Course Is Also a Prerequisite For
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