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MKT405

Customer-Centric Design

Course DirectorySNHU MKT405 has 2 direct prerequisites, with 4 courses in its complete prerequisite tree.

Undergraduate · 3 credits

In this course, students will learn about the customer journey and customer-centric design approaches based on customer research. Students will design a customer journey based on an ideal customer and business goals. Using their insights from the customer journey, students recommend improvements to the customer experience. Students who complete this course will develop skills in customer journey mapping, customer experience strategy, customer experience improvement, communication, data analysis, market research, and creative thinking.

Prerequisite Tree

  • BUS225 — Critical Business Skills for Success
    • MAT240 — Applied Statistics
    • MAT243 — Applied Statistics for Science, Technology, Engineering, and Mathematics (STEM)
  • MKT205 — Applied Marketing Strategies

Interactive Prerequisite Graph

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Unofficial — For Informational Purposes Only

This site is unofficial and is intended for informational purposes only. Course requirements, transfer evaluations, catalog rules, and program requirements can change. Always confirm your academic plan with your SNHU advisor for official guidance.