MKT679

Advanced Marketing Research and Analytics (Capstone)

Course DirectorySNHU MKT679 has 2 direct prerequisites, with 5 courses in its complete prerequisite tree.

Graduate · 3 credits

In this capstone course, students will apply advanced marketing research methods to solve real-world marketing problems. They will design comprehensive research plans that align with legal and ethical standards, analyze consumer data, and draw strategic insights. By justifying marketing recommendations with data, students will strengthen their decision-making skills and demonstrate their readiness to build data-informed marketing initiatives.

Prerequisite Tree

MKT618 — Marketing Analytics
- OL501 — Business Foundations
MKT630 — Market Research
- MKT500 — Marketing Strategies
- QSO510 — Quantitative Analysis for Decision Making

Interactive Prerequisite Graph

MKT679

Advanced Marketing Research and Analytics (Capstone)

MKT618

Marketing Analytics

OL501

Business Foundations

MKT630

Market Research

MKT500

Marketing Strategies

QSO510

Quantitative Analysis for Decision Making

React Flow

Unofficial — For Informational Purposes Only

This site is unofficial and is intended for informational purposes only. Course requirements, transfer evaluations, catalog rules, and program requirements can change. Always confirm your academic plan with your SNHU advisor for official guidance.