International Retailing

Course Directory·SNHU MKT322 has 1 direct prerequisite, with 2 courses in its complete prerequisite tree.

Undergraduate · 3 credits

This course compares and contrasts retail institutions in selected countries. Students examine the social, economic and political influences on the development of global retailers and consider how retailing trends spread from culture to culture. Students also examine the similarities and differences in merchandising, sales promotion, pricing, personal selling and electronic retailing policies of retailers around the globe.