Organizational Branding

Course Directory·SNHU COM431 has 1 direct prerequisite, with 3 courses in its complete prerequisite tree.

Undergraduate · 3 credits

In this course, students will examine how organizations brand themselves, as well as the role of branding in creating and disseminating communications. They will evaluate how audience needs and internal and external stakeholder requirements impact the development and maintenance of an organization’s brand. Students will also gain hands-on experience in creating, building, and maintaining a brand.