Social Media Strategy

Course Directory·SNHU COM311 has 1 direct prerequisite, with 2 courses in its complete prerequisite tree, and is required by 4 other courses.

Undergraduate · 3 credits

In this course, students will develop social media strategies as a means of communicating various messages to diverse, targeted audiences, and across multiple social media platforms. They will analyze and integrate information and feedback from social media metrics to make appropriate adjustments and refinements to social media messages. Additionally, students will leverage fundamental social media marketing strategy concepts to create engaging content and communications.