Loading requirements...
Bachelor of Arts
The Bachelor of Arts in Communications at SNHU offers students a multidisciplinary and global approach to the study of the communication profession. The Communications program provides students with both the theoretical knowledge and practical skills that can be applied to a wide range of careers in both the public and private sectors in fields such as public relations, social media, advertising, organizational communications, new media, corporate communications, and visual media. In the age of instantaneous and unfiltered global communication, students in the program will develop the analytical and media literacy skills necessary for generating meaning from a myriad of communication messages across a wide variety of channels, cultures, contexts, and modes of delivery. Students will also develop the technical skills to create professional and effective communication messages for a multitude of specific purposes and that target diverse audiences.
The Communications (BA) program contains 51 identified courses across 3 requirement categories. The prerequisite data currently includes 0 known course relationships.
Structured catalog requirement categories, credit thresholds, and nested course rules.
60 Total Credits
Complete all of the following
AA.GSU or Equivalent: 60 Total Credits
51 Total Credits
Complete all of the following
BA Communications Competencies: 51 Total Credits
9 Total Credits
Concentration Competencies: 9 Total Credits
Known courses in this degree map with credits and prerequisite links from catalog data.
| Course | Title | Credits | Prerequisites |
|---|---|---|---|
| COM20091Competency | Apply legal and ethical considerations in relation to the use of target audience information | 1 | None listed |
| COM20092Competency | Evaluate cultural representation in various forms of communication messages | 1 | None listed |
| COM20097Competency | Employ appropriate project management skills in the execution of communication projects | 1 | None listed |
| COM20098Competency | Collaborate with multiple stakeholders using principles of emotional intelligence and team dynamics | 1 | None listed |
| COM20099Competency | Apply successful business practices and dispositions of the entrepreneurial communication professional | 1 | None listed |
| COM20100Competency | Develop oral presentation skills to deliver presentations that meet organizational goals | 1 | None listed |
| COM20101Competency | Gather and evaluate information relevant to the creation and deployment of oral communication presentations | 1 | None listed |
| COM20102Competency | Demonstrate basic budgeting and financial analysis and reporting in relation to the execution of communication projects | 1 | None listed |
| COM20103Competency | Integrate elements of professional codes of conduct and personal behaviors, as well as principles of team dynamics, in a variety of communication contexts | 1 | None listed |
| COM20110Competency | Evaluate relevant data and information to determine how to segment and target an audience | 1 | None listed |
| COM20111Competency | Describe the role of communication functions in businesses and organizations | 1 | None listed |
| COM20112Competency | Explain how foundational communication theories can inform how communication professionals adapt to changing business needs | 1 | None listed |
| COM20113Competency | Trace the evolution of the communication profession in order to understand and solve contemporary communication problems | 1 | None listed |
| COM20118Competency | Apply best practices to create, build, and maintain a brand | 1 | None listed |
| COM20119Competency | Create and adjust oral communication presentations for different channels, purposes, and audiences | 1 | None listed |
| COM20120Competency | Create and deliver communication messages informed by the application of storytelling concepts | 1 | None listed |
| COM20123Competency | Develop crisis communication plans to mitigate risks and unforeseen challenges | 1 | None listed |
| COM20128Competency | Apply communication techniques to effectively negotiate and manage conflict | 1 | None listed |
| COM30093Competency | Align needs of various audiences with stakeholder requirements to craft messages that meet project goals | 1 | None listed |
| COM30094Competency | Evaluate how ethical and legal issues impact communication messages and goals | 1 | None listed |
| COM30095Competency | Explain how fundamental internet marketing strategy concepts inform the creation of various communications | 1 | None listed |
| COM30096Competency | Evaluate the effectiveness of messages on targeted audiences in relation to communication project goals | 1 | None listed |
| COM30104Competency | Employ various leadership and management strategies in the execution of communication projects | 1 | None listed |
| COM30105Competency | Evaluate the impact of government regulation and public policy on the communication profession | 1 | None listed |
| COM30106Competency | Apply socially responsible practices when responding to various communication problems and scenarios | 1 | None listed |
| COM30107Competency | Respond to and manage various crises using communication best practices | 1 | None listed |
| COM30108Competency | Utilize qualitative and quantitative information to make decisions that strengthen communication projects | 1 | None listed |
| COM30109Competency | Apply metrics and feedback from social media platforms to create and adapt communications | 1 | None listed |
| COM30114Competency | Produce various communications aligned to the mission and structure of an organization | 1 | None listed |
| COM30115Competency | Assess the effectiveness of crisis communication plans and responses | 1 | None listed |
| COM30116Competency | Select and apply appropriate technologies to produce various visual communications | 1 | None listed |
| COM30117Competency | Analyze how stories are used to meet various communication goals | 1 | None listed |
| COM30121Competency | Develop a personal brand as a communication professional in relation to the diverse world around you | 1 | None listed |
| COM30122Competency | Determine the considerations and adjustments needed to communicate effectively with diverse audiences | 1 | None listed |
| COM30124Competency | Create various visual communications informed by the application of basic design principles | 1 | None listed |
| COM30179Competency | Create global and intercultural communications for a variety of purposes and targeted audiences | 1 | None listed |
| COM30180Competency | Analyze the role of global media in contemporary society | 1 | None listed |
| COM30181Competency | Develop project plans for the creation and delivery of written technical communications | 1 | None listed |
| COM30182Competency | Create written technical communications for various purposes and targeted audiences | 1 | None listed |
| COM30183Competency | Assess project plans and written technical communications for their alignment to stakeholder requirements and project goals | 1 | None listed |
| COM30184Competency | Apply principles of global citizenship in the creation, delivery, and consumption of media messages | 1 | None listed |
| COM30185Competency | Create various types of advertising communications | 1 | None listed |
| MGT20125Competency | Evaluate theories and practices related to leading teams in varying contexts | 1 | None listed |
| MGT20126Competency | Create personal and professional developmental goals that support your growth as an effective individual and team contributor | 1 | None listed |
| MGT20127Competency | Analyze the use of management styles in varying contexts to determine preferred approaches | 1 | None listed |
| MGT24012Competency | Analyze how strategic goals inform planning and decision-making | 1 | None listed |
| MGT30155Competency | Identify consumer-focused solutions that deliver a value proposition utilizing the design-thinking process | 1 | None listed |
| MGT30156Competency | Demonstrate an entrepreneurial mindset in addressing business opportunities in varying business models | 1 | None listed |
| MKT33338Competency | Analyze the various types of basic internet business models | 1 | None listed |
| MKT33339Competency | Analyze digital marketing challenges of bricks and clicks and click-only companies | 1 | None listed |
| MKT33340Competency | Apply basic principles and tools of Digital Marketing | 1 | None listed |