Sport Marketing and Media
Course DirectorySNHU SPT608 has no listed prerequisites and is required by 1 other course.
Graduate · 3 credits
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
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No listed prerequisites for this course.
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