Ethical and Legal Issues in Marketing

Course Directory·SNHU MKT675 has 1 direct prerequisite.

Graduate · 3 credits

In this course, students will examine ethical frameworks and theories that guide marketing strategies while deepening their understanding of these frameworks and theories’ influence. Students will explore advertising laws and their effects on marketing decisions, which will prepare students to navigate legal boundaries effectively. Students will recommend updates to real-world marketing strategies while ensuring they align with both ethical principles and legal standards.