Social Media Marketing Strategy

Course Directory·SNHU MKT655 has 1 direct prerequisite and is required by 1 other course.

Graduate · 3 credits

In this course, students will examine emerging social media trends and audience behaviors to develop data-informed strategic plans that support business goals. They will learn how to design platform-specific social media strategies and plan content that aligns with each channel’s unique strengths. By the end of the course, students will be equipped to craft effective, trend-responsive social media strategies that drive audience engagement and support future campaign success.