Online Marketing Channels
Course DirectorySNHU MKT645 has no listed prerequisites.
Graduate · 3 credits
In this course, students will explore the strategic role of online marketing channels in creating effective, inclusive, and data-driven digital campaigns to reach a target market. Students will analyze how different channels serve diverse audiences, support brand consistency, and contribute to a seamless omnichannel experience. Through the evaluation of online marketing channel performance, students will develop strategies to optimize channel selection, integration, and adjustment across the customer journey.
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No listed prerequisites for this course.
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