Customer Experience Optimization

Course Directory·SNHU MKT314 has no listed prerequisites and is required by 2 other courses.

Undergraduate · 3 credits

In this course, students will explore customer satisfaction and the impact it has on overall business processes. Students will analyze customer data to make informed decisions about the state of a business. Students will use real-time and historical data to communicate conclusions about the state of the customer experience to improve future testing. Students who complete this course will develop skills in data analysis, communication, customer behavior, and customer satisfaction.