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MBA645

Optimizing Brands

Course DirectorySNHU MBA645 has 2 direct prerequisites and is required by 1 other course.

Graduate · 3 credits

Organizational leaders balance brand management and its relationship with impactful marketing strategies. Students will study the key brand elements of identity, trust, and building habit-forming brand experiences. By applying market research, target market identification, customer trends in the marketplace, and ethical considerations, students will develop a marketing strategy for an organization.

Prerequisite Tree

  • BMB670 — Music Business Leadership and Ethics
  • MBA540 — Organizational Strategy in a Global Environment

Interactive Prerequisite Graph

This Course Is Also a Prerequisite For

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