Designing a Brand Identity

Course Directory·SNHU GRA360 has 1 direct prerequisite, with 3 courses in its complete prerequisite tree, and is required by 1 other course.

Undergraduate · 3 credits

In this course, students will explore the process of crafting an identity through the use of various design strategies such as the use of design briefs, mood boards, and sketching. Students will leverage client needs, competitor data, and their creative thinking to develop a brand identity experience. Students will also have the opportunity to foster their collaborative skills and refine their work through the feedback process.